Cuch ® was co-founded by Kaila Bush and Sheila Malmanisin 2022. Sheila is a Licensed Aesthetician and former nurse and founder of Derma MD® skincare in 2001. Kaila, a licensed Cosmetologist, joined Derma MD® in 2011. She isthe oldest of Sheila’s grandchildren,who refersto Sheila as Nana.

Kaila’s interest in developing andmarketing Cuch products grew by observing how often new skincare ingredients, cosmetic procedures, and equipment are introduced in the cosmeceutical world. Kaila concluded thatifshe combined her passion forskin care and herNana’s extensive experience developing andmarketing skin care products,togetherthey could provideconsumers and spas a productline that would outperformthose presently sold in the marketplace.